The Business of Product Management: Understanding Market Trends and Consumer Behaviour

From the humble beginnings of the wheel to the revolutionary smartphones of today, product management has been at the heart of innovation and progress. 'The Business of Product Management: Understanding Market Trends and Consumer Behaviour' offers you the opportunity to master the art of 'Product Management', delving into the intricacies of market trends and consumer behaviour to create products that truly resonate with your target audience.

Learning Outcomes

• Gain a solid understanding of 'Product Management' fundamentals, essential for success in this dynamic field.
• Learn about product classification, enabling you to strategise effectively in 'Product Management'.
• Develop a comprehensive product plan, a crucial element in 'Product Management' for driving successful product launches.
• Understand the various levels of a product, its life cycle, and the importance of these concepts in 'Product Management'.
• Master the art of pricing strategy and channel management to optimise product performance in 'Product Management'.
• Acquire essential financial analysis skills for effective decision-making in 'Product Management'.

★★★ Get 3 Additional Courses As A Gift! ★★★

• Course 01: Import/Export
• Course 02: Retail Management Diploma
• Course 03: Store Assistant

'The Business of Product Management: Understanding Market Trends and Consumer Behaviour' is designed to provide you with a comprehensive understanding of 'Product Management', equipping you with the knowledge and skills to excel in this exciting field. You will explore the foundations of product management and learn how to analyse market trends, classify products, and develop a robust product plan.

As you progress through the course, you will delve deeper into the world of 'Product Management', focusing on pricing strategies, channel management, and financial analysis. With a strong emphasis on market trends and consumer behaviour, this course will empower you with the insights and tools necessary to create innovative and successful products, driving growth and success in 'Product Management'.

• Aspiring product managers seeking to develop their skills and knowledge in 'Product Management'.
• Current product managers aim to enhance their expertise in 'Product Management' and improve their understanding of market trends and consumer behaviour.
• Entrepreneurs who want to deepen their understanding of 'Product Management' and maximise their product's potential.
• Individuals considering a career shift into product management roles and looking to acquire 'Product Management' skills to facilitate a smooth transition.
• Marketing professionals seeking to expand their skill set and gain a better understanding of 'Product Management'.

You don't need any formal qualifications to enrol in this course.

• Product Manager, Average salary in the UK: £40,000 - £70,000.
• Senior Product Manager, Average salary in the UK: £55,000 - £85,000.
• Product Marketing Manager, Average salary in the UK: £35,000 - £60,000.
• Brand Manager, Average salary in the UK: £30,000 - £55,000.
• Product Development Manager, Average salary in the UK: £40,000 - £75,000.
• Product Owner, Average salary in the UK: £35,000 - £65,000.

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CPD PDF Certificate of Completion

Digital certificate - Included

CPD Hardcopy Certificate of Completion

Hard copy certificate - £7.99